Anonymous Content Production News

  1. June 4, 2014 Oscar-winning Director Joachim Back Joins Anonymous Content


    Oscar-winning director Joachim Back has joined Anonymous Content for commercials representation and film and TV management. Back, who was previously repped out of Park Pictures, earned an Academy Award for his short film The New Tenants and has won ad industry honors such as a D&AD Pencil for Chivas Regal’s “Here’s to Big Bear” and a Cannes Gold Lion for Viagra’s “Beep” campaign, out of Taxi Toronto, which superimposed images of the blue diamond pill over the mouths of its happy customers.

  2. May 16, 2014 Daniel Wolfe's 'Catch Me Daddy' Enjoys Rave Reviews with Cannes Debut


    Musicvideo helmer Daniel Wolfe and his brother Matthew confirm that style and content need not be mutually exclusive with their impressive feature debut, “Catch Me Daddy,” which tracks the doomed attempts of a British Asian teen runaway to escape the long arm of her violently protective family. Beautifully shot on 35mm by justly garlanded lenser Robbie Ryan, and performed with affecting naturalism by a cast that mixes trained thesps with non-professionals, the pic looks certain for further fest action following its Cannes Directors’ Fortnight berth, before niche theatrical outings. But the bleak storyline will likely discourage broader audiences from joining the pursuit.

  3. May 7, 2014 Happy Mother's Day! Adweek Curates Touching P&G Ads from Iñárritu & Venille


    Procter & Gamble, the self-described “Proud sponsor of moms,” always has something special planned for Mother’s Day. This year, the company has revived one of the great early entries in Wieden + Kennedy’s “Thank you, mom” campaign for another run.

  4. May 5, 2014 MyFirstShoot Delves Behind the Eyes of Director Omri Cohen

    I was born in Jerusalem, Israel, and I moved to the states when I was seven. I grew up in LA, in Reseda, like The Karate Kid. I grew up there and went to school there. It’s funny. I studied international politics at UCLA, and I quit when George Bush got elected. I left the country for a few years, and traveled around the world for a while. I had a real curiosity for culture and languages, and I didn’t really know what I was going to do with it. I realized public policy was probably not the way I was going to be able to affect the world. So, I came back and went to film school in San Francisco. I made my first short there, and I did it kind of against the rules. The department really took issue with that, so they didn’t let me graduate.

  5. April 27, 2014 Christian Loubek Directs 1 Unusual Spot for Autism Detection with 3 Big Brands


    A new campaign creates a single commercial for Autism Speaks, using three seemingly ordinary spots for Campbell’s, Band-Aid, and AT&T.

    An autism diagnosis doesn’t have to be devastating, especially if made early. To raise awareness for that early detection and to mark World Autism Awareness month, agency BBDO New York and Autism Speaks have created a multi-brand commercial that urges parents to look for early signs. At first glance, the spot, directed by Christian Loubek of Anonymous Content, appears to be four separate ads: a PSA for Autism Speaks, followed by ads for Band-Aid, and AT&T Wireless. In fact, the ads are meant to show a young boy, whose autism was detected early, growing up and living a healthy life.

  6. April 23, 2014 Anonymous Content Partners with Iconoclast for Commercials


    Anonymous Content has announced a partnership with French production company IconoclastAnonymous will represent Iconoclast’s roster of directors in the U.S., and Iconoclast will represent the Anonymous roster in France. 

  7. April 1, 2014 King's Hawaiian Rolls Defy Gravity in this Zany New Spot Directed by Brian Billow


    Energy BBDO’s new ad for King’s Hawaiian bread rolls is sucky, though not in a bad way. The rolls are so light and fluffy, you see, you don’t even have to reach for one with your hands—you just breathe in with a quick sucking motion, and presto!

  8. March 24, 2014 Casey Storm Named an Up-and-Comer to Watch in SHOOT's Spring Directors Issue
  9. February 19, 2014 Anonymous Content & London-based Somesuch & Co. Announce New Partnership


    US-based Anonymous Content has partnered with London-based Somesuch & Co.

  10. February 2, 2014 U2's "Invisible" Makes Super Bowl Debut; Romanek Directs Video & B of A Spot Benefitting (Red)


    When Peyton Manning’s Denver Broncos take the field against the Seattle Seahawks in Sunday’s Super Bowl, all eyes will be on whether one of the all-time greats can reclaim a title that has eluded him for seven years.

    A similar narrative will play out during one of the game breaks, as U2 debuts a song off its first album in five years—“Invisible,” an anthemic, reflective look at lead singer Bono and the band leaving their native Ireland as young men.

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