Anonymous Content Production News

  1. April 1, 2014 King's Hawaiian Rolls Defy Gravity in this Zany New Spot Directed by Brian Billow


    Energy BBDO’s new ad for King’s Hawaiian bread rolls is sucky, though not in a bad way. The rolls are so light and fluffy, you see, you don’t even have to reach for one with your hands—you just breathe in with a quick sucking motion, and presto!

  2. March 24, 2014 Casey Storm Named an Up-and-Comer to Watch in SHOOT's Spring Directors Issue
  3. February 19, 2014 Anonymous Content & London-based Somesuch & Co. Announce New Partnership


    US-based Anonymous Content has partnered with London-based Somesuch & Co.

  4. February 2, 2014 U2's "Invisible" Makes Super Bowl Debut; Romanek Directs Video & B of A Spot Benefitting (Red)


    When Peyton Manning’s Denver Broncos take the field against the Seattle Seahawks in Sunday’s Super Bowl, all eyes will be on whether one of the all-time greats can reclaim a title that has eluded him for seven years.

    A similar narrative will play out during one of the game breaks, as U2 debuts a song off its first album in five years—“Invisible,” an anthemic, reflective look at lead singer Bono and the band leaving their native Ireland as young men.

  5. January 2, 2014 True Detective: TV Review

    HOLLYWOOD REPORTER: True Detective has three immediately impressive attributes. The acting — by Matthew McConaughey and Woody Harrelson — is off the charts. The writing, by series creator and novelist Nic Pizzolatto, undulates from effectively brash soliloquies to penetratingly nuanced moments carried by sparse prose. Lastly, director Cary Fukunaga has created a beautiful, sprawling sense of place (the series is shot and set in Louisiana). With Pizzolatto writing all eight episodes and Fukunaga directing all eight, there’s an overt sense of a shared vision (at least in the four episodes sent by HBO). Perhaps that’s why this series seems so immediately self-assured, as if it was already in its third season.

  6. December 6, 2013 Another GRAMMY nod for Director Mark Romanek: Jay Z's 'Picasso Baby' Nominated for Best Music Video

    Los Angeles Times

    Jay Z led the pack in the race for Grammy Awards earning nine nominations including one for Rap Album and two nominations in the Rap/Sung Collaboration category.  Kendrick Lamar, Macklemore & Ryan Lewis, Pharrell and Justin Timberlake also scored big earning seven nominations a piece. The Recording Academy announced the nominations Friday during a concert at the Nokia Theater in Los Angeles. The 56th Grammy Awards will be held on Jan. 26 at the Staples Center in Los Angeles.

  7. November 20, 2013 Mark Romanek Directs New Gillette Spot That Leaves You Thinking About Your Face In A New Way


    A man’s face goes through sleet, slow, heat and more, and its ability to withstand those conditions is, on some level, the mark of the man himself. Grey N.Y. takes that conceit and executes it perfectly, in this new spot for Gillette’s Fusion ProGlide.

  8. November 14, 2013 Chicagoans Mingle with Bulls & Blackhawks in BMO Harris Bank Campaign Directed by Brian Billow: #TeamAlwaysWithYou


    A delightful new campaign from Y&R Midwest and Anonymous Content director Brian Billow for BMO Harris Bank finds credit card holders joined by Bulls and Blackhawks players in their everyday lives. Above we see Bulls players Joakim Noah and Jimmy Butler accompany a family in the monotony of suburban living, from chatting about potholes getting to taking the dog outside for a bathroom break.

  9. November 4, 2013 Adweek On Board: Brian Billow's Spots for Luvs Juxtapose 1st & 2nd-time Moms for Hilarious Results


    IDEA: Motherhood is tough, but that first kid makes you an expert. And experts are more likely to choose Luvs. That’s the claim, backed by research, made in Saatchi & Saatchi’s campaign for the Procter & Gamble diaper brand—from last year’s famous “Breastfeeding” ad through five new spots, in which anxious first-timers humorously lighten up when seen later with their second kid.

  10. October 9, 2013 Who do Cadillac, Jack White & Rodarte have in Common? Autumn de Wilde


    Autumn de Wilde has already worked with one Detroit legend—the rock star Jack White—but yesterday, the photographer unveiled her project with another Michigan staple: Cadillac. As the newest brand ambassador for the famous American car, de Wilde created a series of images and works to celebrate the automobile including portraits of the craftsmen who create it.

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